Global specialists in real-time PCR kits and reagents, Primerdesign came to us to upgrade their existing site with a cutting edge e-commerce solution.
With a focus on user experience, the site development began with detailed target-user analysis, to ensure the needs of defined customer profiles were met in a fluid and systematic process. At this stage, every interactive element was explored, tested and developed through a series of wireframes, before being treated to a full visual design.
The resulting body of documentation enabled a smooth transition into the build and testing of this complex site. Following the successful launch of the new site, metrics show a huge increase in sales and sustained growth.
- Content Managed Systems
- Functional Scoping and Definition
- Planning & Development
- User Analysis
- UX Design
- Web Design