Part of the Kwik-Fit “You’ll be amazed at what we do” campaign, this 10″ TVC was produced with Jelly London for DDB. The look of the ad was designed to reference the car-selection screen of a 16bit video game, complete with jagged graphics, implying that a Kwik-Fit mechanic had entered the game to service the car.
Originally conceived of as a dark and moody environment, the scene developed towards a brighter and more optimistic space, with the emphasis of the lead character changing from a ‘surfer dude’ to a race-car driver. The blueprints of a Mazda RX8 were used as a starting point to develop the car into a pimped-out hot rod with custom decals.
