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Kwik-Fit 10″ TVC

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Part of the Kwik-Fit “You’ll be amazed at what we do” campaign, this 10″ TVC was produced with Jelly London for DDB. The look of the ad was designed to reference the car-selection screen of a 16bit video game, complete with jagged graphics, implying that a Kwik-Fit mechanic had entered the game to service the car.

Originally conceived of as a dark and moody environment, the scene developed towards a brighter and more optimistic space, with the emphasis of the lead character changing from a ‘surfer dude’ to a race-car driver. The blueprints of a Mazda RX8 were used as a starting point to develop the car into a pimped-out hot rod with custom decals.

  • 3D Modelling
  • Character / Creature Animation
  • Character Design
  • Concept Development & Storyboarding
  • Stylised 3D Animation

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