‘Dia Saves Energy’ is a 60 second Augmented Reality experience produced for Miraj Media as a feature for the Saudi Energy Conservation Conference in April 2013.
The campaign conference is a premium event that attracts hundreds of thousands of attendees, presenting its conservation message through the latest interactive technologies.
In the AR experience, Dia illustrates the benefits of energy conservation while kicking and karate-chopping his way through a range of inefficient household appliances.
We developed the character from an illustration to a fully animated 3D model, storyboarded the action, then set about creating the AR experience for Android and IOS using Unity and Vuforia.
Attendees were prompted to download the app via WiFi hotspots at the conference before launching the 3D animated content, which appears to play out from the surface of a promotional leaflet.
In addition to developing the App and the associated collateral, we re-rigged the character to specification for further use as a fully interactive avatar for a Broadcast AR experience. The character was then piloted on-site by the team at App Shaker, allowing conference attendees to meet and interact with Dia.
- 3D Modelling
- App Development
- Augmented Reality